15 Consumer Preference for New Wireless Data Services
نویسندگان
چکیده
The Korean telecommunications services market has recently experienced an unprecedented growth in the wire-line broadband Internet access and mobile telephony markets. At 2004, 11 million households had broadband Internet access, while mobile telephony subscription reached 36 million—the corresponding penetration rates are 73% and 75%, respectively. By contrast, wire-line and wireless voice market growth have reached a plateau as broadband Internet access market nears saturation (see Fig. 15.1). Wireless Internet services, in particular public wireless local area network (WLAN) and 2.5G/3G services were introduced to stimulate this flagging telecommunications market demand. While these services offer access to the Internet, multi-media, banking and online gaming services, only minimal growth in market demand has resulted. In investigating factors inhibiting market growth several customer complaint surveys reveal that WLAN is not of a satisfactory quality due to technical vulnerability to interference and limited coverage. Further, 2.5G/3G prices are high for the low-speed transmission.
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